Mining Unstructured Data using Artificial Neural Network and Fuzzy Inference Systems Model for Customer Relationship Management
Data warehouse and mining are able to provide the structure to
record whole customer’s information, detecting important
customers systematically, the change of identifying the individual
and valuable customers. “Customer Relationship” is one of the
most important factors to construct the core of competitiveness,
especial in service industries for running business forever.
Therefore, the objective of this paper is to apply the data
warehouse and data mining technologies to analyze the
customers’ behavior in order to form the right of customers’
profile. This could provide the best service model owing to the
enounced of customer-orientation and making more effective
marketing strategy.
Keywords: Content analysis method , Data warehouse , Data mining, CRM, Artificial Neural Network and Fuzzy Inference Systems (ANFIS) Model
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