Influence of E-Commerce on Business Growth in Pakistan: An Approach to Analyze Privacy, Threats and Consumer Trust in Business
The objective of this study was to analyze the critical influence of E-Commerce on success of ventures in Pakistan. To find out the participation of E- commerce on organizations growth, an administered questionnaire was used. The research was exploratory in nature and the measurement tool was quantitative. Pearson correlation was used to find out the effect of FDI (Foreign Direct Investment) on economic growth. The results reveal that privacy, trust, system security, cost, social ethical issues and market value help out in determining the success of businesses. E-Commerce projects a platform to every new venture in the market to reduce the cost of business and increases their market value. Although, if the variables considered in the study were addressed properly, this directly leads the businesses towards higher returns and long run success. The results demonstrate that companies can perform extraordinary if these companies take care of the critical success factors.
Keywords: E-Commerce, Trust, Privacy, Social & Ethical Issues, System Security and Market Value
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ABOUT THE AUTHORS
Muhammad Waleed Ayub Ghouri
Currently i am doing Masters in Management Science and Engineering form University of Electronic Science and Technology of China. This paper will improve my academic background especially in the field of research.
Muhammad Ali Hussain
Currently i am doing Masters in Management Science and Engineering form University of Electronic Science and Technology of China. This paper will improve my academic background especially in the field of research.
Tehmina Kanwal
Currently i am doing Masters in Management Science and Engineering form University of Electronic Science and Technology of China. This paper will improve my academic background especially in the field of research.
Bilal Afzal
Currently i am doing Masters in Management Science and Engineering form University of Electronic Science and Technology of China. This paper will improve my academic background especially in the field of research.
Mamoon Rashid
Currently i am doing Masters in Management Science and Engineering form University of Electronic Science and Technology of China. This paper will improve my academic background especially in the field of research.
Muhammad Waleed Ayub Ghouri
Currently i am doing Masters in Management Science and Engineering form University of Electronic Science and Technology of China. This paper will improve my academic background especially in the field of research.
Muhammad Ali Hussain
Currently i am doing Masters in Management Science and Engineering form University of Electronic Science and Technology of China. This paper will improve my academic background especially in the field of research.
Tehmina Kanwal
Currently i am doing Masters in Management Science and Engineering form University of Electronic Science and Technology of China. This paper will improve my academic background especially in the field of research.
Bilal Afzal
Currently i am doing Masters in Management Science and Engineering form University of Electronic Science and Technology of China. This paper will improve my academic background especially in the field of research.
Mamoon Rashid
Currently i am doing Masters in Management Science and Engineering form University of Electronic Science and Technology of China. This paper will improve my academic background especially in the field of research.
