Sunday 28th of April 2024
 

Determinants of Continuance Intention to Use On-demand Mobile Service: GO-JEK case


Nindita Erwanti, Aris Puji Widodo and Oky Dwi Nurhayati

In recent years, on-demand mobile service has become an essential application. GO-JEK is the most popular on-demand mobile service in Indonesia. Understanding the determinants of continuance intention is important in order to retain users. This study tried to examine factors influencing continuance intention to use GO-JEK mobile application by employing Unified Theory of Acceptance and Use of Technology 2 and DeLone and McLean IS Success Model. The model was validated using data collected from 334 respondents. The results indicate that habit, satisfaction, price value, and facilitating condition significantly influence continuance intention. In addition, service quality and performance expectancy have positive effects on satisfaction.

Keywords: continuance intention; UTAUT2; D&M IS Success Model; On-demand Mobile Service.

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ABOUT THE AUTHORS

Nindita Erwanti
Postgraduate School of Information Systems, Diponegoro University

Aris Puji Widodo
Department of Informatics, Diponegoro University

Oky Dwi Nurhayati
Department of Computer Systems, Diponegoro University,


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