Friday 22nd of September 2017
 

Web-Marketing in Social NetworksUsing MDA Approach


Lamlili El Mazoui Nadori Yasser, Erramdani Mohamed, Arrassen Ibtissam, Esbai Redouane and Moussaoui Mimoun

the evolution of the Web-marketing meaning the passage of the Web-marketing 2.0 to 3.0, baptized "Semantic Web-marketing", the main idea being to make easier to the Internet user to use a huge and disrupting stream of information and make it organized and easily accessible. As so, we have chosen to use the N-tiers applications and the MDA (Model Driving Architecture) transformation. In this paper we are going to present a model-driven approach to the development of N-tiers web applications based on the UML class diagram. The transformation language is the MOF 2.0 QVT (Meta-Object Facility 2.0 Query-View-Transformation) standard which defines the meta-model for the development of model transformation. The transformation rules defined in this paper can generate, from the class diagram, an XML file containing the layers of N-tiers web application respecting a MVC2 (Model-View-Controller), DI (Dependency Injection) and DAO (Data Access Object) patterns. This file can be used to generate the end-to-end necessary code of a web application

Keywords: Web-Marketing, Transformation by modeling, N-tiers architecture, Transformation rules, MOF 2.0 QVT, Meta-model.

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ABOUT THE AUTHORS

Lamlili El Mazoui Nadori Yasser
is pursuing his Ph.D at Mohammed First University in the Faculty of Sciences. He got a degree of an engineer in Computer Sciences from the National School of Applied Sciences at Oujda. He received his M.Sc. degree in New Information and Communication Technologies from the faculty of sciences and Techniques at Sidi Mohamed Ben Abdellah University. His research activities at the MATSI Laboratory (Applied Mathematics, Signal Processing and Computer Science) have focused on WebMarketing in social networks using MDA (Model Driven Architecture) approach.

Erramdani Mohamed
teaches the concept of Information System at Mohammed First University. He got his thesis of national doctorate in 2001. His activities of research in the MATSI Laboratory (Applied Mathematics, Signal Processing and Computer Science) focusing on MDA (Model Driven Architecture) integrating new technologies XML, EJB, MVC, Web Services, etc.

Arrassen Ibtissam
Graduate as Computer Science Enginner from the INPT(National Institut of Poste and Telecommunication) and Ph-D-Student at Faculty of Sciences, Laboratory for Computer Science Research, Mohammed First University, Oujda, Morocco.

Esbai Redouane
Ph.D at Mohammed First University in the Faculty of Sciences. He got a degree of an engineer in Computer Sciences from the National School of Applied Sciences at Oujda. He received his M.Sc. degree in New Information and Communication Technologies from the faculty of sciences and Techniques at Sidi Mohamed Ben Abdellah University. His research activities at the MATSI Laboratory (Applied Mathematics, Signal Processing and Computer Science) have focused on MDA (Model Driven Architecture).

Moussaoui Mimoun
is a Professor, Vice-Director of High School of Technology and Responsible of the MATSI Laboratory (Applied Mathematics, Signal Processing and Computer Science) at Mohammed First University, Oujda, Morocco.


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