Valuable Internet Advertising and Customer Satisfaction Cycle(VIACSC)
Now-a-days it is very important for the business persons to attract their target customers towards their products through valuable mode of promotion and communication. Increasing use of World Wide Web has completely changed the scenario of business sector. Customized products and services, customers preferences, @ and dot com craze have elevated the importance of internet advertising. This research paper investigates valuable internet advertising which will help to enhance the value of internet advertising. In this research we have compared internet advertising with television advertising and found advertising will survive and grow if it focuses on being valuable. This research paper concentrates that the business objectives can be achieved if it has strong attractive, informative and valuable internet advertising. The basic purpose of VIACSC is to identify the latent need of the customer through advertisement and inform him/her about a product which will help to retain business image, customer satisfaction and then loyalty. We have introduced certain steps in valuable internet advertising, and then customer satisfaction cycle through valuable internet advertising and finally 5As which enhance further customers attraction towards the internet advertising.
Keywords: Marketing Mix, Promotion Mix, Valuable Internet Advertising and Customer Satisfaction Cycle (VIACSC)
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ABOUT THE AUTHORS
Muhammad Awais
Assistant Professor in Department of Computer Science at NFC Institute of Engineering & Fertilizer Research,Faisalabad.Pakistan
Tanzila Samin
Lecturer in School of Business Management at NFC Institute of Engineering & Fertilizer Research,Faisalabad.Pakistan
Muhammad Bilal
I Muhammad Bilal was born on November 14, 1987 at Faisalabad, Pakistan. I belong to a family of educationists, who are offering the best of their services for the last four decades. My research interest is in Computer Networks and Information Technology. I got the B.Sc (Hons) Computer Science degree from UET, Lahore. I want to pay tribute to my parents who always encouraged, motivated me and are a constant source of inspiration throughout my academics. I would also like to thank all my teachers who always guide and help me to explore new world. Apart from all above playing and watching cricket boosted up my morale high up till sky. My favorite batsman’s are Adam Gilchrist and Misbah-Ul-Haq.
Muhammad Awais
Assistant Professor in Department of Computer Science at NFC Institute of Engineering & Fertilizer Research,Faisalabad.Pakistan
Tanzila Samin
Lecturer in School of Business Management at NFC Institute of Engineering & Fertilizer Research,Faisalabad.Pakistan
Muhammad Bilal
I Muhammad Bilal was born on November 14, 1987 at Faisalabad, Pakistan. I belong to a family of educationists, who are offering the best of their services for the last four decades. My research interest is in Computer Networks and Information Technology. I got the B.Sc (Hons) Computer Science degree from UET, Lahore. I want to pay tribute to my parents who always encouraged, motivated me and are a constant source of inspiration throughout my academics. I would also like to thank all my teachers who always guide and help me to explore new world. Apart from all above playing and watching cricket boosted up my morale high up till sky. My favorite batsman’s are Adam Gilchrist and Misbah-Ul-Haq.
