Thursday 25th of April 2024
 

Transforming Government: A Proposed Model for Culture Centred Design Approach


Noliza Saidin, Dalbir Singh and Zainul Akramin Mohd Drus

The focus of the article is to introduce the potential of Culture Centered Design (CCD) approach to cater the diverse social and cultural background of the E-Government users in Malaysia. It focuses on the cultural factors associated with user interface design for E-Government services Malaysia. The article begins with a section that discusses on the emergence of plural society which leads to the birth of multicultural country that consists of three main ethnics groups; Malays, Chinese and Indians. It also explains the growth of ICT industry that triggers the birth and expansion of E-Government services in Malaysia. The second section will further elaborate on the benefit of CCD approach and how to cultivate it into the Malaysian E-Government services. Furthermore, a proposed model was developed that exhibit how cultural elements can be cultivated into the E-Government services that would improve the users acceptance and satisfaction which are the pivotal aims of e-Government when it was initially started.

Keywords: Culture-Centered Design, E-Government, Multicultural, User Preferences

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ABOUT THE AUTHORS

Noliza Saidin
Research Center for Software Technology and Management (SOFTAM), Faculty of Information Science and Technology, University Kebangsaan Malaysia, 43600 UKM, Bangi Selangor, Malaysia.

Dalbir Singh
Research Center for Software Technology and Management (SOFTAM), Faculty of Information Science and Technology, University Kebangsaan Malaysia, 43600 UKM, Bangi Selangor, Malaysia.

Zainul Akramin Mohd Drus
Research Center for Software Technology and Management (SOFTAM), Faculty of Information Science and Technology, University Kebangsaan Malaysia, 43600 UKM, Bangi Selangor, Malaysia.


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