Sunday 21st of January 2018

Transformation from E-commerce to M-commerce in Indian Context

Sujata P. Deshmukh, Prashant Deshmukh and G.T. Thampi

Electronic commerce and mobile commerce are not only frontier for doing global business and trade but also offers multiple benefits to the business, government and consumers on massive scale. Many companies, organizations, and communities in India are doing business using E-commerce and also are adopting M-commerce for doing business. But still E-commerce is not ubiquitous and pervasive and M-commerce is at nascent stage in India. The tremendous growth in mobile phone penetration shows that major Indian population has adopted to mobile phone and advancement in mobile technology and its usage is not limited for making basic phone calls, but can be used virtually in every sector of human activity—private, business, and government. In this paper researchers attempted to answer the research question that `Is India moving from E-commerce to M-commerce? For this study information is collected from TRAI, RBI guidelines available online and different websites, opinion given by top management of online companies, blogs and The Economic Times articles. In this study researchers identified the potential of E-commerce and M- commerce by reviewing its current status in India and considering the online users and their usage behavior. Through this paper, researchers attempt to identify the issues for the future growth of E-commerce and M-commerce with its present volume transactions in India and highlighted critical challenges before E-commerce and M-commerce would become an asset for common people. Researchers observed that customized and innovative services, right regulation and right models will drive the future E-commerce and M-commerce and it will occupy large segment in Indian market. This paper evaluates the position of E-commerce and M-commerce in India which will be further helpful to for increasing productivity in India. At the same time it will also useful to design and implement different models of mobile commerce in India as model for the commerce in India.

Keywords: Electronic Commerce, E-commerce, Electronic commerce in India, M-commerce in India, online users and usage behavior in India, Challenges of E-commerce in Indian market, Challenges of M-commerce in Indian market

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Sujata P. Deshmukh
Department of Computer engineering, Lokmanya Tilak college of engineering, koprkhairane, Navi Mumbai, Maharashtra, India, 400709.

Prashant Deshmukh
Department of mechanical engineering Datta Meghe College of engineering, Airoli, Navi Mumbai, Maharashtra, India, 400708.

G.T. Thampi
Department of mechanical engineering Thadomal Sahani College of engineering, Mumbai, Maharashtra, India, 400050.

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