Influence of Customer Relationship Management on Online Shopping
The rapid development of internet user has made it easy and improved the online marketing in the global market, as a result the number of customer shopping online are increasing more than the number of customer using internet for others purposes, customer participations are the basic of every business success, because with customer, no business can survive or adapt with change that has been brought by new technology. Customer Relationship Management (CRM) can be understood as a revolving process during which companies interact with their customers, there by generate, aggregate, and analyze customer data, and employ the results for service and marketing activities, the purpose of this paper is to figure out the influence of Customer relationship management as motivational factor on online shopping in e-business environment.
Keywords: online shopping, online promotion, customer relationship management (CRM)
Download Full-Text
ABOUT THE AUTHORS
Abdullah Nabeel Jalal
Abdullah Nabeel Jalal is a M.Sc. research student at the Faculty of Computer Science and Information Systems of University Technology Malaysia (UTM), Skudai, Johor Malaysia. He holds his B.Sc. in Management Information System from University of Mosul Iraq.
Abdullah Nabeel Jalal
Abdullah Nabeel Jalal is a M.Sc. research student at the Faculty of Computer Science and Information Systems of University Technology Malaysia (UTM), Skudai, Johor Malaysia. He holds his B.Sc. in Management Information System from University of Mosul Iraq.
