FHESMM: Fuzzy Hybrid Expert System for Marketing Mix Model
Increasing customers satisfaction in this developed world is the most important factor to have a successful trade and production. New marketing methods and supervising the marketing choices will have a key role to increase the profit of a company. This paper investigates an expert system through four main principles of marketing (price, product, Place and Promotion) and their composition with a logic fuzzy system and benefiting from the experiences of marketing specialists. Comparing with the other systems, this one has special properties such as investigating and extracting different fields in which affect the customers satisfaction directly or indirectly as input parameters (26), using knowledge of experts to design inference system rule, composing the results of five fuzzy expert systems and calculating final result(customers satisfaction) and finally creating a high function expert system on management and guiding the managers to do a successful marketing in dynamic markets.
Keywords: marketing mix model, fuzzy decision making system, fuzzy, expert system, mamdani inference, four Ps.
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ABOUT THE AUTHORS
Mehdi Neshat
Mehdi Neshat was born in 1980.He received the B.Sc. degree in computer engineering from Azad University, Maybod, Iran, in 2006, the M.Sc. degree in Artificial Intelligence from the University of mashhad, in 2008 and is a member of the IEEE and the IEEE Computer Society , computer society of Iran , Iranian Fuzzy System Society . He is with Islamic Azad University, Shirvan Branch, Faculty of Engineering, and computer Engineering Dept., Shirvan /Iran since 2007. His research interests are fuzzy logic, fuzzy systems, and fuzzy neural networks, particle swarm optimization, genetic algorithms, ant colony optimization, and other evolutionary computation techniques. He has publications and submissions in international conferences like applied soft computing, Applied Mathematical Modeling, Expert Systems with Applications, Fuzzy Sets & Systems, Computers in Industry Information Sciences, Mathematical & Computer Modeling.
Ahmad Baghi
Department of Management Science, Shirvan Branch, Islamic Azad University, Shirvan, Iran
Ali Akbar Pourahmad
Ali Akbar Pourahmad was born in 1968.He received the B.Sc. degree in library science from Ahvaz Chamran University, Ahvaz, Iran, in 1991, the M.Sc. degree in information and library science from the Islamic Azad University of Tehran, in 1995 and The PHD Degree in information and library science from the Islamic Azad University, Science and research branch of Tehran in 2004.He’s a member of information and library Society of Iran, computer society of Iran. His research interests are digital library, information storage and retrieval, information literacy, indexing and abstracting, information behavior, subject cataloging and organizing information resources and interface of libraries.
Ghodrat Sepidnam
Ghodrat Sepidnam was born in 1950. .He received the B.Sc. degree in Electronic Engineering from Ferdowsi University of Mashhad 1970, Iran, in 1974, the M.Sc. degree in electric engineering from the Ferdowsi University of Mashhad, in 1979 the PHD Degree in Electronic Engineering from the Manchester University of Landon, England. He’s a member of computer society of Iran, Iranian Fuzzy System Society. He’s with Department of computer engineering faculty of engineering.
Mehdi Sargolzaei
Mehdi sargolzae was born in 1978.He received the B.Sc. degree in computer engineering from Ferdowsi University, mashhad, Iran, in 2005, the M.Sc. degree in computer engineering from the Amirkabir University of Tehran, in 2007 and Dr student in computer engineering from the Amsterdam University.
Azra Masoumi
Azra Masoumi was born in 1981.He received the B.Sc. degree in computer engineering from Azad University, meybod, Iran, in 2008 and is a member computer society of Iran , Iranian Fuzzy System Society .
Mehdi Neshat
Mehdi Neshat was born in 1980.He received the B.Sc. degree in computer engineering from Azad University, Maybod, Iran, in 2006, the M.Sc. degree in Artificial Intelligence from the University of mashhad, in 2008 and is a member of the IEEE and the IEEE Computer Society , computer society of Iran , Iranian Fuzzy System Society . He is with Islamic Azad University, Shirvan Branch, Faculty of Engineering, and computer Engineering Dept., Shirvan /Iran since 2007. His research interests are fuzzy logic, fuzzy systems, and fuzzy neural networks, particle swarm optimization, genetic algorithms, ant colony optimization, and other evolutionary computation techniques. He has publications and submissions in international conferences like applied soft computing, Applied Mathematical Modeling, Expert Systems with Applications, Fuzzy Sets & Systems, Computers in Industry Information Sciences, Mathematical & Computer Modeling.
Ahmad Baghi
Department of Management Science, Shirvan Branch, Islamic Azad University, Shirvan, Iran
Ali Akbar Pourahmad
Ali Akbar Pourahmad was born in 1968.He received the B.Sc. degree in library science from Ahvaz Chamran University, Ahvaz, Iran, in 1991, the M.Sc. degree in information and library science from the Islamic Azad University of Tehran, in 1995 and The PHD Degree in information and library science from the Islamic Azad University, Science and research branch of Tehran in 2004.He’s a member of information and library Society of Iran, computer society of Iran. His research interests are digital library, information storage and retrieval, information literacy, indexing and abstracting, information behavior, subject cataloging and organizing information resources and interface of libraries.
Ghodrat Sepidnam
Ghodrat Sepidnam was born in 1950. .He received the B.Sc. degree in Electronic Engineering from Ferdowsi University of Mashhad 1970, Iran, in 1974, the M.Sc. degree in electric engineering from the Ferdowsi University of Mashhad, in 1979 the PHD Degree in Electronic Engineering from the Manchester University of Landon, England. He’s a member of computer society of Iran, Iranian Fuzzy System Society. He’s with Department of computer engineering faculty of engineering.
Mehdi Sargolzaei
Mehdi sargolzae was born in 1978.He received the B.Sc. degree in computer engineering from Ferdowsi University, mashhad, Iran, in 2005, the M.Sc. degree in computer engineering from the Amirkabir University of Tehran, in 2007 and Dr student in computer engineering from the Amsterdam University.
Azra Masoumi
Azra Masoumi was born in 1981.He received the B.Sc. degree in computer engineering from Azad University, meybod, Iran, in 2008 and is a member computer society of Iran , Iranian Fuzzy System Society .
