Thursday 25th of April 2024
 

Advanced SWOT Analysis of E-Commerce


Muhammad Awais and Tanzila Samin

This research paper describes the invention and accessibility of internet connectivity and powerful online tools has resulted a new commerce era that is e-commerce, which has completely revolutionized the conventional concept of business. E-commerce deals with selling and purchasing of goods and services through internet and computer networks. E-commerce can enhance economic growth, increase business opportunities, competitiveness, better and profitable access to markets. E-Commerce is emerging as a new way of helping business enterprises to compete in the market and thus contributing to economic success. In this research paper we will discuss about advanced SWOT analysis of E-commerce which will comprise of strengths, weaknesses, opportunities and threats faced by e-commerce in current scenario.

Keywords: E commerce, competitive advantage, internet

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ABOUT THE AUTHORS

Muhammad Awais
Assistant Professor in Department of Computer Science.

Tanzila Samin
Lecturer in School Of Business Management.


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